Brainium and Event Marketer Magazine to Host Event Marketing Seminar in Manchester

Mobile Seminar to Help Marketing Executives Plan and Deliver More Effective Event Marketing Programs

Manchester, NH, September 26, 2005 – Brainium, the Corporate Events Agency, today announced that it will co-host an event marketing seminar on October, 21, 2005 with Event Marketer magazine, the leading publication dedicated to covering the event industry. The complimentary seminar will be staged within Event Marketer’s customized, 53-foot “classroom on wheels”, as part of the magazine’s “Get Connected” nationwide tour, and feature presentations from the publication’s event experts. The seminar will take place in the rear parking lot of the Mill West building on Manchester’s “West” side and is scheduled for 10:30 a.m.-12:00 p.m.

“As New Hampshire’s only agency focused exclusively on corporate event planning, we wanted to help local marketing executives better understand how events can significantly enhance their marketing efforts,” said Ron Desjardins, chief strategic brain of Brainium, Inc. “We’re thrilled to be working with Event Marketer magazine to deliver such an informative seminar that will provide marketing professionals with the information to create integrated marketing programs that utilize events to better communicate brand values and build stronger relationships with prospects and customers.”

Presentation topics will range from trends in event marketing and the growth of face-to-face marketing to how the “consumption” of media is driving marketers to alter their approaches (across all marketing elements) to reach and engage their audiences.

Several best practice case studies will also be presented during the seminar as well as the results of two Experiential Marketing Insights surveys, detailing what attracts people to events, and how events impact brand awareness, image, and sales.

Space is limited to approximately 20 attendees and will be reserved on a first-come first-served basis. Marketing professionals interested in attending should contact Kathryn Conway at (603) 624-2800, ext. 202 to register.

About Event Marketer Magazine
Event Marketer focuses on everything from sponsorships, mobile marketing, trade shows, and street efforts to proprietary events, nightlife marketing and mall programs. If it’s marketing in a live setting, it’s event marketing.

Event Marketer covers how and why brand-side marketers use live events as brand-building strategies.
What sets us apart: Our editors have relationships at Fortune 1000 companies that provide unique access
to some of the biggest spenders on event marketing. Which means the content comes from the client perspective—which in turn is why so many brand-side marketers consider us THE must-read trade magazine.

Event Marketer has established a community for event professionals via our print, online and in-person products and services. Advertisers can access this influential audience through our array of powerful channels. For more information, visit Event Marketer magazine online at www.eventmarketer.com

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