Brainium's Pete Lecours to Speak at Nemice 2005

Chief Events Brain to Discuss Marketing Agencies' Expanding Roles in Event Management and Production

Manchester, NH, March 18, 2005 – Brainium, Inc., the experiential marketing agency, has announced
that Pete Lecours, chief events brain and co-founder of the five year-old agency, has been selected to speak at the New England Meetings Industry Conference and Exposition (NEMICE).

Mr. Lecours will participate in a panel session entitled "Marketing, Advertising and PR: A Seat at the Meeting Table?" With more than 15 years experience in event management, marketing communications and experiential marketing, Lecours will offer key insights into how experience-based marketing initiatives can greatly increase the effectiveness of corporate events. NEMICE will take place on April 13-14, 2005 at the new Boston Convention and Exhibition Center. Over 2,000 meeting planners and event suppliers are expected to attend the 19th annual event.

"I am excited to be able to speak to the members of MPI/New England about experiential marketing and
what it can offer to event planners," said Lecours. Increasingly, traditional marketing, advertising and public relations agencies are moving into the event management space. For many, their keen sense of branding has created a natural extension of services to their clients, along with a new revenue stream. "Event and meeting planners are wondering if these agencies 'have what it takes' to develop and implement successful events," continued Lecours. "I'm here to let them know that events offer the unique opportunity to interface with clients directly, and that marketing and brand managers simply cannot let these opportunities be handled
by someone that may not have enough knowledge of the brand."

About Meeting Planners International
MPI is the premier educational, technological and peer-interaction resource in the meeting industry. With more than 19,000 members in 64 countries, MPI is committed to enhancing the overall quality of meetings
by ensuring the professional development and growth of its membership. MPI members collectively account for a total of $10.9 billion expended on meetings per year, representing some 610,662 conclaves held throughout the world.

For more information, please visit www.mpiweb.org

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