Kaplan Taps Brainium to Manage 2005 Kick-Off Event

Manchester Experiential Agency to Produce Company-Wide Meeting for Leading Provider
of Education and Training

Manchester, NH, November 17, 2004 – Brainium, Inc., the Experiential Marketing Agency, has been selected to produce Kaplan Professional and SCORE! Learning, Inc.'s 2005 Kick-Off event on January 21, 2005. The event will be held at the Chicago Historical Society's Rubloff Theater in Chicago, Illinois.

Brainium will work with the Kaplan team to design the overall event experience for the audience of 350-425 Kaplan employees. Additionally, Brainium is producing several videos for Kaplan and managing the logistical components of the event including attendee transportation, catering, registration, and audio/visual staging and lighting.

The program theme: 'The Kaplan Show', is patterned after 'The Tonight Show' and 'The Late Show with David Letterman.' "We want to make this event highly memorable, and involve the audience more than a typical podium-style meeting," said Pete Lecours, chief events brain for Brainium. Eric Cantor, president of Kaplan Professional, will act as the show's host, and will interview guests who will cover each of the program’s key topics.

The Rubloff Theater was selected due to its proximity to Kaplan Professional headquarters and its historical atmosphere. "The location ties nicely into the event experience," continued Lecours. "Segments of the program will be tied into Chicago and Kaplan historical trivia, and the size of the theater is perfect for our audience. As with all of our experiential programs, The Kaplan Show will utilize the event environment to deliver a truly memorable experience that delivers our client's messages in an engaging format that is relevant to the audience."

About Kaplan
Headquartered in New York City with locations throughout the U.S. and abroad, Kaplan is one of the nation's leading providers of lifelong education. The company has evolved well beyond its historic test preparation roots into areas that include after-school education centers, programs for K-12 schools, post-secondary education, and professional training.

About Kaplan Professional
Kaplan Professional, an operating unit of Kaplan, Inc., is a leading provider of licensing and continuing education training, certification, professional development courses, and compliance tracking for securities, insurance, financial services, real estate, home inspection, architectural, legal, IT professionals and corporations. The Kaplan Professional companies include: Dearborn Financial Services, which provides education and compliance solutions for financial services firms; Dearborn Trade Publishing, a publisher of more than 250 finance, business management and real estate titles; Dearborn Real Estate Education Company, the nation's largest publisher of real estate prelicensing and continuing education training materials for real estate educators; Kaplan Professional Schools, which provide state-specific career education in real estate, financial services, home inspection, and architecture; The Schweser Study Program, the largest worldwide provider of training tools for the Chartered Financial Analyst (CFA®) examination; The Financial Training Company (FTC), which provides accounting, taxation and financial markets training in Europe and Asia; Self Test Software, a world leader in exam simulation software and preparation for technical certifications; Perfect Access Speer, a leading provider of technology solutions for the legal, corporate and financial markets; and Contact Center Solutions, a provider of assessment, recruitment, and training services for the call center industry.

SCORE! Learning, Inc.
SCORE! is a national provider of customized learning programs for kids. At SCORE! Centers nationwide, children in grades K to 10 build academic skills, increase their self-confidence, and develop a love of learning in a motivating environment after school and on weekends. The SCORE! program includes personal coaching, positive reinforcement, and a customized curriculum that adapts to every child's learning needs.

For more information, please visit www.kaplan.com

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