McGraw-Hill Construction 67th Annual Outlook Executive Conference
October 2005

THE CHALLENGE
McGraw-Hill Construction was holding its 67th annual Outlook Executive Conference, to provide construction industry executives with the information they will need to set their course for 2006. The executive-level event is held annually at the Capital Hilton Hotel in Washington, D.C., and one of the biggest challenges faced by McGraw-Hill each year is to provide the content needed by construction industry executives, so that they will make the decision to attend the Outlook Executive Conference, versus competing events offered by other industry groups. And with Hurricanes Katrina and Wilma, additional content needed to be added at the last minute.

THE SOLUTION
Brainium worked with the McGraw-Hill Construction event team to produce an information-packed event. Speakers from Standard & Poor’s, J.D. Power and Associates and The American Institute of Architects provided insight into economic and construction outlooks for 2006. And The Honorable Henry Cisneros, former U.S. Secretary of Housing and Urban Development, delivered the keynote address,
discussing the prospects and pitfalls facing America’s cities in 2006.

RESULTS
Over 300 construction industry leaders attended the event. Amy Katz, Director of Trade Shows & Events Marketing for McGraw-Hill Construction, said “thanks for everything! As usual, the event was flawless…thanks for making me look good!”

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