Lindt & Sprüngli “Excellénce” Product Launch

THE CHALLENGE
Switzerland’s Lindt & Sprüngli is known worldwide for producing the finest chocolate available. With so many chocolate manufacturers and premium brands in the U.S. marketplace, they needed a way to boost awareness around their luxury Excellénce brand.

THE SOLUTION
Brainium developed a list of “influencers” to the U.S. market, including editors of food and lifestyle magazines, top chefs and television personalities. These influencers were matched to Lindt’s target market of women between the ages of 25 and 40, allowing the list to be narrowed down to 150 key influencers, for example, the hosts of ABC’s The View.

Brainium knew that the Excellénce product line had to be presented in a unique way in order to make the necessary impression. Four Excellénce bars were delivered by a Tuxedoed valet, in a glass-topped jewelry case, lined with satin, and sprinkled with diamonds.

RESULTS
Test marketing results have been extremely positive, with a full launch slated for 2006.