Kaplan Professional & SCORE! Kick-Off Meeting
January 2005

THE CHALLENGE
Kaplan Professional and SCORE! Learning, Inc. wanted to hold their first-ever kick-off meeting for their Chicago-area employees. It was important that the event be held in a unique, historic location, to tie into the history of Kaplan’s presence in Chicago.

But the client also wanted something more than “your standard sales meeting.” Unlike a typical corporate event, where presenter after presenter steps to the podium and proceeds to bore the audience with information they don’t want to hear, Kaplan wanted to integrate as many employees
as possible into the event, making it more of an interactive and engaging experience.

THE SOLUTION
Brainium developed “The Kaplan Show,” formatted after The Tonight Show and the David Letterman Show, with a cool set, musical breaks, comedy, monologues, and “live” guests. To provide a historic setting for the event, the Kaplan Show was held in the Chicago Historical Society’s Rubloff Theater.

The president of the company was introduced as the host, and several videos were interspersed with live guest interviews, top 10 lists, and other comedy sketches. Employees gained insight into the company’s operations and also learned a few fun things about many of the people they work with. From beginning to end, the Kaplan Show kept the audience entertained and captivated.

RESULTS
The president of Kaplan Professional and SCORE! was very impressed with Brainium’s production of the event, saying “it was truly flawless.” Feedback from the attendees was fantastic as well.