We’re often asked about marketing an event on a low budget.

Oftentimes, clients tend to focus on low-cost email campaigns – wave after wave of them – with low-return too. I’ll admit, it can be easy to get an email out there quickly to an existing list of contacts or a list you might purchase. But if your message is as quickly pulled together as your email list, you may want to reconsider.

But this article is about “money-saving tips,” right? Here you go: SAVE YOUR MONEY and stop sending email after email.

Sure, send one email, maybe two, but add some other elements into the mix. If you don’t have a look and feel for your event, take an existing campaign/design that your organization is already using and leverage that for your event. Piggyback the printing of your event postcards with another print job in your group.

Highlight some key prospects from your list and spend 2 hours making some direct phone calls – just make sure you have a script and can answer all questions that might come your way.

Consider the money you’ll make with just 5 more attendees. Will that help cover the additional printing costs and phone calls? If you get 10 more attendees, you’ve turned the corner.